What Is All the Hype about Jazz?


A defining characteristic of many Jazz musicians is their ability to innovate, and to deliver sounds in unique and diverse ways. Jazz Aviation in Halifax is apparently very aptly named.

Jazz is delivering an HR environment for its employees that is both unique and innovative. Thus far, its HR practices have garnered a number of accolades and awards, including:

  • Atlantic Canada’s Top Employers 2017
  • Nova Scotia’s Top Employers 2017
  • Canada’s top employers for young people 2017
  • Canada’s best diversity employers 2017

Click here to read a full list of Jazz Aviation’s awards

In addition to the above awards, Jazz also has some interesting employee programs, such as:

  • Jazz Aviation’s volunteer program, “Jazz Lends a Hand”
  • “Jazz After Hours Club”, a social club for employees

Recently Jazz Aviation has added the Psychologically Healthy Workplace Award to its list of accolades.

So what is the value of all this focus on comprehensive leading-edge employee programs? Well, they seem to be paying off for Jazz Aviation. Chorus Aviation, Jazz’s parent company, saw their 2017 second-quarter profits rise 72.5% over 2016 earnings, up from $23.7 million in 2016 to $40.8 million in 2017.

Click here to read greater detail of Jazz Aviation’s financial earnings.

Jazz music may not be loved by everyone, but you have to love what Jazz Aviation is doing in the HR world.

It is no longer good enough to just have an employee of the month program to promote employee engagement. As the world of business becomes more complex an organization’s HR program must evolve and touch on all aspects of employee engagement.


Discussion Questions:

Research two companies that have introduced employee-focused programs such as wellness, diversity, and flexible work hours. What have their successes been with those programs?

Your VP of HR has asked you to rate the potential value of several employee engagement programs.  Create a presentation on the programs you would recommend be implemented, and the benefits of each program.


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