Sometimes, the interview process can be deadly dull for everyone involved. Heineken, the Dutch brewing company, is noted for its unique and creative media campaigns when it comes to advertising their beer related products. They’ve taken the extra step and have applied that creativity to their hiring campaigns and documented it in this video clip “The Candidate”.
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It’s fun; it’s inspiring; it’s heart-warming. But is it effective? How do you know?
All too often HR practitioners get lost in making sure the ‘right’ questions get asked and/ or the ‘correct’ tests are administered to ensure that the ‘right’ candidate gets hired based on standard Knowledge, Skills and Abilities requirements. Does the Heineken approach allow for an opportunity to get that elusive ‘fit’ requirement between the candidate and the company? Does this process make the decision to hire the right person easier at the end? Are there other benefits to this approach?
If nothing else, this clever recruitment strategy provides a great promotional opportunity for Heineken to elevate brand recognition and to ensure vast international interest for future recruitment strategies. It also challenges other employers to step up their game when it comes to interactive recruitment processes in order to ensure that the best candidate gets the job.
Let’s recognize that Heineken, as a vast global organization, has the money and resources to put this recruitment campaign into place. Most employers would not have access to do any of this kind of recruitment on such a huge scale. Having said that, all employers, with the guidance and support of an effective Human Resources team, want the same result – to recruit, select and hire the best person for the job.
Discussion Question:
- How will you as the HR practitioner make sure that the best hiring fit is ensured no matter how big or small your organization may be?