As humans, it is natural to have certain reactions when we meet a new person. These reactions shape our perception of the other person. They also determine whether or not we want to continue to engage with that other person. If the experience with the other person is positive, we enjoy our mutual interactions and look forward to extending the time we spend with each other. If the experience of engagement is negative, most of us look forward to cutting off the time spent with that other person as quickly as we can.
With this in mind, the recruitment role taken on by the human resources practitioner can make or break a candidate’s job-seeking fortunes. As recruiters, we may find ourselves reacting to a particular candidate based on our own individual and personal perspectives. If the personal reaction is positive, the recruitment process with that candidate continues. If the reaction is negative, the process with that candidate stops. Either way, our responses as recruiters, in this type of approach, are based on our own self-interests and are not in support of the best interests of the organization that we must represent. The results from this type of approach are not good: the business interests of the organization are not met; the valid interests of the job-seeking candidate are not met; and the legitimate interests of meeting our human resources’ legal, ethical, and professional obligations are not met.
In order to meet the legitimate interests of the business and recruitment process, viewing the candidate as a customer can provide assistance in shaping the recruiter’s frame of reference. A customer service approach for the recruiter is explored in this article posted by HRD magazine.
As noted in the article, when the recruiter is able to use a customer service-based approach, the candidate and the recruiter both experience a better process. The result may be the same in that the candidate is not the successful choice for the organization; however, the credibility of the hiring process and its results are not put at risk when the recruiter has done their job by serving in the best interests of others.
- If you experienced ‘ghosting’ by a recruiter during a job application process as a candidate, what impressions were you left with of the recruiter and the company you wanted to join? Would you re-apply as a candidate in the future?
- From an HR perspective, how can you monitor and adapt your personal reactions (positive or negative) during the recruitment process in order to maintain objectivity and reduce recruitment risks?
- In your opinion, what is the value of using a customer service-based approach for job candidates? Explain your rationale.