The Costs of Attracting Generation Z

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During times of great chaos, most organizations do what they must to make it through the storm; however, once the chaos of the immediate disruption is over, organizations should not forget the value of strategy.

The role of HR in the development and implementation of an organization’s strategy is to continually assess if the HR strategy aligns with the overall business strategy. This blog post will discuss the importance of compensation strategies on the recruitment and retention of Generation Z employees.

Obviously, the COVID-19 pandemic has made all employers and employees anxious about their personal and professional lives, but even before the spread of COVID-19, Generation Z employees stated that their biggest barrier to professional achievement was anxiety!

According to research from the Workforce Institute, posted in an HRD article, 34% of the Generation Z survey participants felt anxiety was their top barrier to workplace performance, with women reporting a higher level than men—39% to 29%, respectively. When the responses were examined by country, the statistic rose to 44% in Canada—higher than the U.S., which reported 40%.

These are revealing statistics that show a significant number of Generation Z workers have anxiety, and it is holding them back in their performance in the workplace. Additionally, the article references the American Psychological Association 2018 report, titled “Stress in America: Generation Z,” which found that “77% of Gen Z adults in the U.S. were stressed about work versus 64% of adults overall.”

So, what does workplace anxiety have to do with strategic compensation? If you refresh yourself on Maslow’s hierarchy of needs pyramid, you will recall that the first and second level are physiological needs and safety needs, respectively. Organizations know that one of the best ways to reduce anxiety in the workplace is to ensure employees’ basic needs are being met.

All employees, including Generation Z employees, need the security of a full-time job and benefits to flourish in the workplace. Organizations should consider the needs of Generation Z when designing their strategic compensation programs.

Discussion Questions:

1. Click to see a research article from the Workforce Institute. Read through the article, and prepare a list of what Generation Z would like to see in the workplace from the perspective of compensation and benefits.

2. Based on the list from question 1, create a summary presentation to convince your CFO that these principles should be integrated into the organization’s strategic compensation plan. You can add supporting research to your work as well.

Compensating for Eldercare

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It is an undeniable truth that we all get a little bit older each and every day.

As we move along the aging path, so do our parents, at what seems to be an increasingly rapid rate. One day your parent is the way you have always perceived them to be – healthy, active, and independent. In the blink of an eye, that parent is suddenly not healthy, inactive and increasing dependent on others to get through the day. That other is usually a family member (you) who has to take on the role of caregiver to look after the physical and mental health of their aging parent.

While this is not a new trend for the Canadian workforce, the number of adult children who have taken on eldercare responsibilities continues to increase. According to a recent article published in The Globe & Mail, approximately thirty-five percent of Canada’s workforce have primary care responsibilities for one or both parents. There is no doubt that this percentage has a direct impact on organizational and employee productivity for those who have to take time off from work to care for their parents.

Click here to read the article.

While there are organizations that can offer a flexible work schedule or the ability for employees to work from home, many companies do not have a benefits strategy dedicated to workers with eldercare responsibilities. As noted in the article, eligible employees may be able access compassionate care benefits through federal employment insurance plans. The eligibility requirements, however may not be applicable in all cases. Most employees with eldercare responsibilities have to take time off from work without pay to attend medical appointments, emergency calls as well as attending to the day-to-day needs of their aging parent. From a compensation perspective, organizations should be looking at lost productivity costs balanced against the provision of both monetary and non-monetary eldercare benefits in order to reduce those losses.

This is a real compensation challenge for Canadian workplaces. With every challenge comes an opportunity to improve the situation. Hopefully effective compensation planning can provide increasing support to employees who have to care for parents who have spent their lives caring for them.

Discussion Questions:

  1. What would you include in an eldercare plan as part of a compensation strategy?
  2. If you had to take time away from work right now to care for an aging parent, what would you have to do? How would your pay and benefits be impacted?
  3. The article states that thirty-five percent of Canada’s workforce has eldercare responsibilities. How is this number reflected in your current (or most recent) work environment? What percentage of your current workforce has eldercare responsibilities?