HRM Online recently posted an article on the power of using video as a Human Resources communications tool. As a training tool, video has been around for a long time. Videos done well, however, have not.
At first read, the notion that companies should be using video in order to communicate organizational messages seems a bit obvious. Upon reflection, however, using video as a platform for workforce training through effective messaging is not something that just ‘happens.’
Many of us have sat through video sessions on a variety of training requirements. While the information provided through the medium of video training may be useful, there is a significant lost opportunity if the production value of the video is shabby. There is limited transfer of effective training when the medium of the video itself is poorly constructed, filmed, edited and produced. In addition, a second opportunity may be lost in the disconnect between poor video content and organizational leadership goals and messages.
Nobody wants to sit through a twenty-minute fuzzy video clip of the organization’s talking head reading from a script as a training tool. The days of shoddy production and poor messaging are over.
Our workplaces are filled with sophisticated video consumers who have come to expect a certain level of video literacy from the source providing the medium and the message. When the organization fails to live up to this expectation, more than the content of the product is lost.
In order to meet these expectations, the Human Resources professional has an opportunity to support the development of video literacy in organizational leaders. Vern Oakley’s book, Leadership in Focus, provides direction on how to capture effective messaging and captivate the workplace audience in order to meet organizational goals.
It is time for a change through the medium of video training, and time for a leadership close-up!
- Describe a video training session that you found to be effective.
- How can video training tools provide organizational messages?
- If you had to produce a video training tool for your current workplace, how would you proceed?